The publication entitled “Case Studies in Management and Business” encompasses nine case studies exploring real-life scenarios. These case studies encompass a wide range of subject matter, including tax planning, data management, crisis management, financial planning, and strategic decision-making. Each case study addresses explicitly the academic disciplines and offers practical applications for students to develop their theoretical knowledge and analytical capabilities. Moreover, these case studies tackle organizations’ challenges across various sectors, fostering critical thinking and problem-solving abilities.

This book suits individuals at different educational levels, including undergraduates, postgraduates, and those seeking professional development. It provides valuable insights into accounting, information technology, finance, and marketing management practices. Consequently, it is an invaluable resource for scholars and practitioners interested in comprehending and resolving intricate business issues.

Kunjungi UUM Press di PBAKL 2024

Reruai MAPIM

Dewan Tun Razak 4 (TR4)

Reruai UUM Press

TL21-TL24

Dewan Tun Dr Ismail